Takeaways

• Pinterest is expanding its role beyond creativity by supporting wildlife conservation, biodiversity protection, and climate awareness.
• The platform has worked with WWF since 2018 to combat online wildlife trafficking and protect endangered species.
• Pinterest has also advanced sustainability initiatives through renewable electricity, emissions reductions, and circular economy programs.

A platform best known for inspiration boards, design ideas, and creative projects is also emerging as a significant supporter of environmental protection and responsible business practices.

Pinterest, widely used by people seeking ideas on everything from home décor to education, has strengthened its commitment to wildlife conservation and sustainability through a range of initiatives that address both online and real-world environmental challenges.

The company has partnered with the global conservation organization World Wide Fund for Nature (WWF) since 2018. Together, they have worked to make digital spaces safer for wildlife by tackling illegal wildlife trade online.

As a founding member of the Coalition to End Wildlife Trafficking Online, Pinterest collaborates with industry partners to prevent the sale and promotion of endangered species. The company regularly updates its policies and advertising guidelines to address emerging trends in illegal wildlife trade and uses technology to identify and block prohibited content.

Read More: Definitions of Sustainability: A to Z Guide on Sustainability

Pinterest has also introduced systems that detect search terms commonly used to evade enforcement efforts. In addition, employees participate in WWF’s Wildlife Cyber Spotter program, helping identify content that may violate wildlife protection rules.

The company says education plays an important role in its efforts. By informing users about protected species and prohibited wildlife products, Pinterest hopes to encourage greater awareness of biodiversity protection and conservation issues. It also shares lessons learned with other organizations and contributes to research aimed at strengthening safeguards for vulnerable species, including primates.

Beyond wildlife issues, Pinterest has increased its focus on sustainability initiatives across its global operations. The company reports that all of its offices have operated on 100% renewable electricity since 2022, marking a significant step toward reducing its environmental footprint.

Progress has also been made toward the firm's climate goals. By 2024, Pinterest achieved a 73% reduction in Scope 1 and Scope 2 greenhouse gas emissions and an 81% reduction in Scope 3 emissions per dollar of gross profit, moving it closer to its targets under the Science Based Targets initiative.

The platform has also taken steps to address misinformation related to climate change. In 2022, Pinterest introduced a dedicated climate misinformation policy, becoming one of the first major digital platforms to establish clear restrictions on misleading climate-related content and advertising.

At the same time, Pinterest is using its content ecosystem to encourage environmentally conscious behavior. Growing interest in topics such as waste reduction, clothing reuse, and sustainable living reflects a broader shift among users seeking practical ways to reduce their environmental impact.

This year, the company launched its Thrift Shop initiative, designed to help younger consumers discover second-hand products and embrace the circular economy. The effort aligns with broader goals of promoting more sustainable consumption patterns.

Also Read: Understanding Carbon Accounting: A Practical Guide for 2025

From combating wildlife trafficking to supporting climate action and responsible business growth, Pinterest is demonstrating how a digital platform centered on creativity can also serve as a catalyst for conservation and environmental responsibility.

Follow more news and views via our Social & Governance and Featured Articles sections, and stay updated on the top ESG events to attend in 2026 for industry insights and networking.

If you're looking for suitable ESG and Sustainability providers to share customized solutions specific to your business needs, you can check out KnowESG's Solutions page.

If you are an ESG provider looking to get your organization listed on our portal, visit this page.

Source: WWF