Diageo announced a €100 million plan to transform its historic St. James's Gate site in Dublin, aiming to make it one of the world's most efficient breweries by 2030.

This investment accelerates the site's journey to net zero carbon emissions.

The announcement included Irish government officials, highlighting their support for the project. The plan involves eliminating fossil fuels from brewing operations and reducing greenhouse gas emissions by over 90%.

Renewable Energy and Water Efficiency

By 2030, the brewery will use a combination of renewable energy sources: grid-supplied electricity, heat pumps, and biogas generated on-site. This new water recovery facility will also improve water use efficiency by 30%.

Industry Leadership in Sustainability

Irish government officials praised Diageo's leadership in decarbonisation. They see this project as a model for sustainable business practices, sending a positive message worldwide.

Long-Term Commitment for Guinness

Diageo's CEO stressed the company's commitment to Guinness's future. This investment ensures the brand's sustainability for generations to come.

Economic and Environmental Benefits

The Irish government sees this project as fostering innovation, job creation, and economic stability. They believe that sustainability is not just ethical but also economically sound.

Landmark Project in Decarbonisation

Enterprise Ireland, a government agency, called this project a landmark in Ireland's decarbonisation efforts. They support Diageo in capitalising on new opportunities in a low-carbon economy.

Part of a Broader Sustainability Strategy

This project aligns with Diageo's global sustainability plan, "Society 2030: Spirit of Progress." They are committed to science-based actions to create a sustainable future.

Seeking Public Input

Diageo plans to submit a development application for this project later this year. They will engage with industry experts, local communities, and representatives before applying.

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Source: Diageo