Highlights

• Juventus becomes first Italian football club compliant with CSRD and European ESRS standards.
• Club bags gender equality certification and Social Scudetto 2025 for ESG initiatives.
• Environmental measures include Scope 3 emissions measurement, renewable energy, and tree planting programmes.

Juventus has published its latest Sustainability Report and has become the first football club in Italy to comply with the Corporate Sustainability Reporting Directive (CSRD) and European ESRS standards.

The report assesses the Club’s impact on communities, people, and the environment, as well as ESG risks and opportunities affecting financial performance and long-term value creation.

Read More: What is Sustainability Reporting? Meaning, Types, and Benefits

Black, White & More strategy builds Juventus’ ESG governance

During the season, Juventus launched the Black, White & More strategy for creating a positive social and environmental impact beyond the football field.

Governance is structured through multiple levels: the ESG Board Committee, Steering Committee, Impact Owners, and the Positive Impact Hub, a volunteer network promoting ESG initiatives within the Club, to ensure that sustainability principles are part of everyday operations and important decision-making.

Gender equality certification and Social Scudetto 2025

Juventus has also become the first football club in Italy to receive the UNI/PdR 125:2022 gender equality certification, awarded by Bureau Veritas Italia. The certification is conferred upon the football club for its inclusive and fair working environment, guided by the People First Policy, which promotes meritocracy, inclusion, fairness, and individual empowerment.

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Social responsibility initiatives brought Juventus the Social Scudetto 2025 from VITA Magazine, which recognised its performance in strategic action, stakeholder engagement, and reporting.

Juventus One para-football and partnership with Save the Children

The Club’s inclusion projects extend to Juventus One, a para-football initiative involving 125 athletes in the 2024/2025 season and integrating school programmes to challenge stereotypes about disability.

Juventus has a long-standing partnership with Save the Children, contributing to the 0–18 Educational Hub near Allianz Stadium. In 2024/2025, the organisation’s logo appeared on Men’s and Women’s first team shirts.

Training, talent development, and ESG culture at Juventus

Sustainability also covers training and internal culture, with programmes such as the Talent Management Programme, AI Skills Boost, Health Talks, and T.E.A.M. Strength, aimed at professional growth, mental health, and wellbeing.

Tools, including goFLUENT and AWorld, create opportunities for skill development and participation in ESG activities, whereas Youth Sector workshops build the Club’s values, purpose, and culture among young players.

Fan engagement, accessibility, and inclusion initiatives

Fan engagement spotlights inclusion and accessibility, with 280 complimentary tickets per match for fans with disabilities, specialised stewarding, guide-dog-friendly areas, live audio descriptions for blind supporters, and Italian Sign Language (LIS) interpretation during pre-match events.

Social campaigns such as Stories of Strength for mental well-being, and AGAIN, NEVER AGAIN, an anti-racism initiative, reach millions and promote awareness through Juventus’ platforms.

Environmental initiatives: emissions measurement, renewable energy, and circularity

Environmental initiatives are dealt with under the Emissions in the Corner initiative, including a Lifecycle Assessment (LCA) covering all Club activities.

For the first time, Scope 3 emissions, including fan travel, were measured, informing solutions for sustainable matchday mobility. The Road to Allianz Stadium project provided free public transport tickets to young fans, paring down emissions equivalent to the absorption capacity of over 800 trees per year.

Also Read: ESG Performance Explained: Metrics, Frameworks & Measurement

Juventus has also bagged ISO 14001 and ISO 20121 certifications and has become the first Italian club in the UN Sports for Climate Action initiative.

Renewable energy runs all facilities, over 50,000 trees were planted through One Tree Planted, and water usage decreased with new irrigation systems and drought-resistant grass at the Training Centre Vinovo. Circular initiatives involve donating surplus food and unused sports kits to non-profits, including Banco Alimentare, Croce Rossa, Dynamo Camp, Save the Children, and Fondazione Ozanam ETS.

For more information on their sustainability report, click here or visit their website.

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