General Mills and Walmart Partner on Regenerative Ag

General Mills, Walmart, and Sam's Club have unveiled an exciting collaboration designed to propel the adoption of regenerative agriculture on 6,00,000 acres in the United States by 2030.

This impressive endeavour mirrors the vast land area that General Mills currently engages with to source crucial ingredients for its products available through Walmart and Sam's Club.

The initial phase of this initiative will receive support from grants managed by the National Fish and Wildlife Foundation (NFWF) and aims to enhance the outcomes of regenerative agriculture across a variety of crops, including wheat, within the Northern and Southern Great Plains.

Jon Nudi, Group President, North America Retail at General Mills, expressed enthusiasm about the partnership, emphasising, "Through this collaboration, we are joining forces with Walmart and Sam's Club to rejuvenate the very lands from which we source our shared business ingredients in key regions.

"We are thrilled at the prospect of bringing our products, such as Pillsbury refrigerated dough and Blue Buffalo pet food and treats, to Walmart shelves with a stronger commitment to sustainability, in collaboration with our dedicated merchants and farmer partners."

General Mills, Walmart, and Sam's Club all share the belief that regenerative agriculture holds the potential to address climate change and yield positive benefits for both humanity and the environment.

Recognising their collective industry footprint, this alliance showcases the companies' dedication to building on their respective commitments and harnessing collaboration to inspire broad-scale change within the industry.

Their combined efforts will focus on seven U.S. states in the Northern and Southern Great Plains, including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado, and Minnesota—home to General Mills' global headquarters.

As part of this programme, NFWF will offer financial assistance to local grantee organisations, equipping them with the necessary educational and coaching resources to accelerate the adoption of regenerative agriculture.

The initiative has a dual purpose: supporting the shift toward regenerative agricultural production in the U.S. through systemic changes and enhancing the potential for more robust yields among farmers by promoting improved soil health, watersheds, biodiversity, climate resilience, and economic stability for farmers.

John Laney, Executive Vice President, Food at Walmart U.S., articulated their commitment to making sustainable choices the norm for consumers, stating, "This collaboration exemplifies our approach to working throughout our value chain with strategic interventions to advance regenerative agriculture and ensure a secure supply of these essential food products for the long term."

This collaborative effort between General Mills, Walmart, and Sam's Club not only signifies significant progress towards their individual sustainability goals but also paves the way for future cooperation among various organisations and industries.

It ensures that both companies can continue to offer high-quality products beloved by their customers. Furthermore, this endeavour positions General Mills to surpass its objective of advancing the adoption of regenerative agriculture on 1 million acres by 2030 and contributes to Walmart's goal, in partnership with the Walmart Foundation, of protecting, sustainably managing, or restoring at least 50 million acres of land by 2030.

For more information about General Mills' Standing for Good Initiatives, please visit www.generalmills.com/gstandsforgood.

To learn more about Walmart's sustainability efforts, visit corporate.walmart.com/purpose/sustainability.

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Source: Walmart