SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. They use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling them to deliver a variety of affordable products to customers around the world. They have global offices to reach customers in more than 150 countries. The company offers a wide variety of affordable clothing, accessories, shoes, and home products, targeting primarily young, fashion-conscious consumers. It operates on a direct-to-consumer model and is known for its ability to rapidly produce and distribute trending styles globally. Shein relies heavily on social media marketing, collaborations with influencers, and a user-friendly mobile app to drive sales. Despite its popularity, the company has faced severe criticisms for its environmental impact, ESG issues, labour concerns, and the quality of its products. MSCI, LSEG and Sustainalytics discontinued ESG ratings for the company.