• The boards will advise the company on its ESG and sustainability strategy.
• The company is firming up its ESG efforts after experiencing significant setbacks in its operations.

Shein, a global online retailer that sells fast fashion, has appointed two new advisory bodies—the External ESG Advisory Board (EEAB) and Regional Strategic and Corporate Responsibility (CR) Committees—to advance its corporate responsibility and strategy.

SHEIN executive chairman Donald Tang said: “We are pleased to have established the EEAB, which will enable us to draw on the knowledge and experience of these global-leading experts in their fields. Their insights in key areas, including supply chain governance, circularity and decarbonisation will be important as we make progress on SHEIN’s sustainability journey.”

External ESG Advisory Board (EEAB)

EEAB will guide the company on environmental, social, and governance (ESG) matters and ensure Shein's business aligns with sustainability and social responsibility goals. It consists of experts from various fields related to ESG issues. They will advise the company on current and future challenges, monitor its ESG practices and suggest improvements.

The board includes experts from several sustainability fields: Ram Gidoomal, a businessman with a sustainability background; Robin Millington, a sustainable finance expert; Dr. Xiaohui Liang, a corporate social responsibility leader; and Christoph Wolff, a net-zero transformation specialist. They will provide insights on sustainable topics such as supply chain governance, reducing carbon emissions, and promoting sustainability in Shein’s operations.

Regional Strategy and Corporate Responsibility Committees

The committees will scrutinise Shein's activities in specific regions, starting with Europe, the Middle East, and Africa (EMEA). They will advise the company on how to grow in these regions and make sure its business activities align with local economic and societal needs. The committee members are experienced professionals in public administration, governance, and international business: Christophe Castaner, Nicole Guedj, and Bernard Spitz.

Leonard Lin said: “The formation of these advisory bodies reflects our commitment to benchmarking our efforts against global and local corporate best practices as advised by independent experts. We are confident that the insights and expertise that these distinguished executives will provide will continue to strengthen our business.”

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Source: Just Style