OMV's New Brand Identity Reflects Sustainability Focus
OMV Aktiengesellschaft
OMV announced a new brand identity at its London Capital Markets Day.
The identity reflects the company's commitment to becoming net-zero by 2050 and aligns with its Strategy 2030. OMV is transforming into an integrated sustainable chemicals, fuels, and energy company, aiming to "reinvent essentials for sustainable living."
"Our new corporate identity complements our strategy implementation with a strong and cohesive visual emphasis on our strategic agenda and goals of the Group. OMV is undergoing the biggest transformation in the company’s history," said Alfred Stern, CEO of OMV. "As we make significant strides with our transformation lighthouse projects today, we proudly unveil our new brand identity underpinning our aspiration and core beliefs as an international company at the forefront of shaping a more sustainable future. ‘Forward for Good’ underlines our responsibility to society as well as OMV’s path to becoming a net-zero company."
The new brand builds on OMV's existing branding while stressing sustainability and circularity. It features a symbolic design representing continuous progress and a forward-looking approach. The branding will be applied across all OMV touchpoints, including its 1,000 gas stations serving over 6,50,000 daily customers.
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Source: OMV
