JCDecaux Commits to Net-Zero Emissions by 2050
Key Takeaways
- JCDecaux has their ambitious carbon reduction targets validated by the Science Based Targets initiative (SBTi).
- The company aims to achieve net-zero greenhouse gas (GHG) emissions across its entire value chain by 2050.
- JCDecaux's near-term goals include a 72.8% reduction in scope 1 and 2 emissions and a 46.2% reduction in scope 3 emissions by 2030 (from a 2019 baseline).
JCDecaux, the world's largest outdoor advertising company, has announced their net-zero targets. Their climate strategy, recently validated by the Science Based Targets initiative (SBTi), details a net-zero roadmap for their entire value chain by 2050.
The company outlines a concrete roadmap with defined objectives. Their near-term targets focus on reducing greenhouse gas emissions:
- A 72.8% reduction in scope 1 and 2 emissions by 2030 (from a 2019 baseline)
- A 46.2% reduction in scope 3 emissions within the same timeframe
Scope 3 emissions, which cover the entire value chain, pose a unique challenge. JCDecaux understands that working together is essential to achieving their objectives. They plan to collaborate closely with suppliers to create and provide low-carbon solutions, especially for street furniture, which adds a substantial amount to their carbon footprint. To do this, relationships with landlords and ethical procurement procedures will be essential.
Sustainability at the Core: A Long-Term Vision
Sustainability has been a core principle for JCDecaux since its inception in 1964. They established a Sustainable Development and Quality Department in 2007. Their ongoing efforts include ambitious policies launched between 2014 and 2022, culminating in the breakthrough Climate Strategy announced in 2023.
A Positive Impact on Communities
JCDecaux's business model also includes social responsibilities. They design, install, and maintain light infrastructure in public spaces, often financed by advertising revenue. This infrastructure includes bus shelters, street furniture, and even self-service bicycles. By focusing on resource-efficient management, JCDecaux offers valuable services to millions of people worldwide while supporting local authorities and transportation companies. This creates an ethical cycle – economically, ecologically, and socially.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: "One year on from unveiling and starting to deploy our ambitious Climate Strategy geared towards the goal of “Net Zero Carbon”, we are very proud to achieve the validation of the SBTi after a multi-step process. Reducing our environmental footprint is one of JCDecaux's long-standing commitments.
"Our virtuous business model resonates with the Green Taxonomy, as nearly 50% of our 2023 revenues are aligned with this European regulation. As the number one worldwide in our business sector, we are determined to play an active role in the collective response to the challenges of climate change and to make outdoor advertising a driver of the ecological transition.
"JCDecaux will continue to work with all its stakeholders and to support those involved in public and private procurement to ensure that it becomes a powerful and effective driver of sustainable development, based upon quality as well as ambitious environmental and social criteria. It is through systemic actions and by engaging our entire value chain that we will contribute to Net Zero Carbon."
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Source: JCDecaux
