• Not only does the campaign benefit the environment, but it also helps cancer patients.
• The company is expecting to break last year's recycling record in 2025.

The UK's leading pub retailer and brewer, Greene King's Tub2Pub recycling campaign, is returning in 2025.

Through this initiative, people can recycle empty plastic confectionery and cracker tubs after the holiday season. The campaign will run from January 1 to February 16, 2025, where people can walk into one of the 1,600 participating Greene King pubs in the UK with their clean, empty tubs.

The aim is to prevent these plastic tubs, which are made of polypropylene and not always accepted in curbside recycling, from going into landfills. In the last five years, Tub2Pub has collected around 230,000 tubs, about 26,253 kg of plastic, and raised £24,000 for Macmillan Cancer Support.

READ MORE: Bristol Opens Free Coffee Pod Recycling Centres

DCW Polymers, a recycling partner, has been supporting the initiative by turning the plastic tubs into granulated plastic, which is then used to make products such as picnic benches and dog agility equipment, all made from 100% recycled plastic.

Another recycling partner, co-cre8, is helping Greene King in running the campaign.

Vance Fairman-Smith, Greene King’s group supply chain director, said: “Tub2Pub is becoming a key part of the festive calendar now which is so good to see. Every year we see more and more people bringing their tubs to our pubs – this is really positive for both the environment and for charity. The simplicity of the scheme makes it the success it is, and we are hoping for another record-breaking year in 2025. The appetite for recycling is becoming a part of everyday life and we are delighted to help our customers do their bit.”

Nicola Keith, Acting Head of Corporate Partnerships at Macmillan Cancer Support said: “Every year we are delighted by the efforts of Greene King customers supporting Tub2Pub. To think people can be enjoying their festive sweets and crackers, then by simply taking the empty tubs to their local pub, it can be recycled and the proceeds help someone who is living with cancer. It really does make such a difference to people – what could have ended up in landfill has such a value to someone.”

Follow KnowESG's Environment News for regular news and views.

Discover an extensive network of ESG providers here

Check out KnowESG's latest ESG Event updates

Source: Greene King