
John Doe

MUD Jeans has revolutionized the way I think about fashion. Their commitment to sustainability is unmatched.
MUD Jeans is a pioneer in the circular economy, offering innovative sustainable fashion solutions. As a B-Corp certified company, they lead the way in textile recycling and sustainable manufacturing. Their 'Lease A Jeans' model exemplifies their commitment to circular denim, allowing customers to lease jeans and participate in take-back and recycling programs. MUD Jeans collaborates with major brands like IKEA and the Van Gogh Museum, achieving significant environmental milestones such as a 90% reduction in water usage and a 46.6% reduction in CO2 emissions. MUD Jeans, founded in 2013 by Bert van Son, is a pioneer in circular denim fashion with over 30 years of experience in the industry. The company introduced the innovative 'Lease A Jeans' concept and uses up to 40% post-consumer recycled cotton. MUD Jeans has achieved significant environmental milestones, including a 90% reduction in water usage and a 46.6% reduction in CO2 emissions compared to industry standards. The company is B-Corp certified and recognized as 'Best for the World' in the environment category, ranking in the top 5% globally. In 2022, MUD Jeans won the Koning Willem I-prijs for sustainable entrepreneurship. Key partnerships include collaborations with IKEA for KLIPPAN sofa covers, the Van Gogh Museum for a capsule collection, the Recover recycling factory, and Tejidos Royo fabric manufacturer. Their 'Road to 100' project aims to produce jeans made from 100% post-consumer recycled cotton.
A sustainable model allowing customers to lease jeans, promoting a circular economy.
A sustainable model allowing customers to lease jeans, promoting a circular economy.


MUD Jeans has revolutionized the way I think about fashion. Their commitment to sustainability is unmatched.
Editorial coverage from KnowESG
MUD Jeans offers circular fashion solutions including the Lease-A-Jeans program (€7.50/month), textile recycling services for all denim brands (96%+ cotton), take-back programs with €10 discount incentives, and sustainable manufacturing consulting. They demonstrate circular economy principles through their complete closed-loop system, recycling old jeans into new products with up to 40% post-consumer recycled content.
MUD Jeans is B-Corp certified (Best for the World - Environment category, top 5% globally), follows circular economy principles, conducts annual Life Cycle Assessments (LCA), publishes comprehensive sustainability reports, and aligns with UN SDGs for responsible consumption and production. They achieve 90% water reduction and 46.6% CO2 reduction compared to industry standards through innovative production methods.
MUD Jeans primarily serves the fashion and textile industry but also collaborates with furniture (IKEA KLIPPAN sofa covers), cultural institutions (Van Gogh Museum capsule collection), and recycling facilities (Recover factory in Valencia). Their circular economy model provides insights for retail, manufacturing, and sustainability consulting sectors seeking to implement closed-loop systems.
Circular denim involves recycling jeans to create new products, minimizing waste.
Customers return old jeans, which are recycled into new products.
We use organic cotton and recycled materials to ensure sustainability.
We provide insights on sustainable practices, helping businesses reduce their environmental impact.
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MUD Jeans has revolutionized the way I think about fashion. Their commitment to sustainability is unmatched.
Editorial coverage from KnowESG
MUD Jeans offers circular fashion solutions including the Lease-A-Jeans program (€7.50/month), textile recycling services for all denim brands (96%+ cotton), take-back programs with €10 discount incentives, and sustainable manufacturing consulting. They demonstrate circular economy principles through their complete closed-loop system, recycling old jeans into new products with up to 40% post-consumer recycled content.
MUD Jeans is B-Corp certified (Best for the World - Environment category, top 5% globally), follows circular economy principles, conducts annual Life Cycle Assessments (LCA), publishes comprehensive sustainability reports, and aligns with UN SDGs for responsible consumption and production. They achieve 90% water reduction and 46.6% CO2 reduction compared to industry standards through innovative production methods.
MUD Jeans primarily serves the fashion and textile industry but also collaborates with furniture (IKEA KLIPPAN sofa covers), cultural institutions (Van Gogh Museum capsule collection), and recycling facilities (Recover factory in Valencia). Their circular economy model provides insights for retail, manufacturing, and sustainability consulting sectors seeking to implement closed-loop systems.
Circular denim involves recycling jeans to create new products, minimizing waste.
Customers return old jeans, which are recycled into new products.
We use organic cotton and recycled materials to ensure sustainability.
We provide insights on sustainable practices, helping businesses reduce their environmental impact.
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