LuLu Group's flagship hypermarket chain is one of the largest and fastest-growing retail chains in the MENA region. This month, the Group will launch an ambitious ESG campaign that will change how it handles environmental issues and sustainability, promotes social values like diversity and inclusion in the workplace, and manages employee relations through good governance in the workplace.

The carefully planned campaign is called GOAL - which is an acronym for Green. Oneness. Awareness. and Life - and was launched by Princess Haifa bint Faisal Al Saud, Chairperson of Zahra Breast Cancer Association. October being Breast Cancer Awareness Month, Lulu has also linked the purchase and use of its recyclable bags to raise funds for the ZahraBreast Cancer Association.

The GOAL campaign will run from October 2022 to September 2023 to promote Lulu's ESG goals. It will see the Group improve existing programmes and launch new ones with new goals and initiatives that welcome public participation.

A total of 12 unique "green ideas" have been chosen for implementation over the next year, each adding value to the Group's current environmental and sustainability track record while also bringing new commitment to the campaign. These include employing solar energy to power LuLu's massive warehouses and offering customers the option of using paper bags when shopping.

Other initiatives, such as the Saudi Green Initiative and National Food Bank projects, a sustainable fashion campaign, and a vegan promotion to explore alternative diets considered more gentle on the environment will underscore the Group’s ‘green’ consciousness. There will also be a Green Office programme to encourage employees to think environmentally.

Social aims will be met through initiatives such as a winter clothing collecting drive and a clean-up effort, in which employees will give their time and energy to assist residents in cleaning up wadis, parks, and gardens, as well as trash in desert areas. Small businesses will be given a place to sell their goods and services in-store. There will also be a programme to teach kids how to make crafts out of household waste, especially plastics, that can be reused or repurposed.

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Source: Saudi Gazette