Entain, a global company that does sports betting, gaming, and interactive entertainment, announced the start of a new programme at its second annual sustainability and ESG showcase event. The goal of the programme is to give more women the tools they need to build careers in technology.

Entain will work with McLaren Racing on the new Drive for Diversity initiative, which will focus on how to give women more chances to get into and do well in technology-related fields. The gambling group and the racing team will be aligning their efforts to drive greater diversity in Science, Tech, Engineering and Mathematics (STEM).

Speaking at the event hosted by Entain, director of People Experience at McLaren Racing Rebecca Constable explained that Drive for Diversity would be for those who want to succeed but are being overlooked by the companies as they “have no idea how to get in,” giving them great opportunities to achieve their goals.

The focus of the initiative will be women who are willing to reskill or upskill and enter technology industries for the first time, those who are looking to re-enter technology sectors after a career break, as well as female students at university or in further education currently studying STEM-based subjects.

The Drive for Diversity programme starts with an inspiring event at McLaren's Technology Centre in Woking, UK. Over the next year, several new initiatives and ventures will be tested, starting with ten six-month internships to give candidates a taste of what it's like to work at a technology centre.

The first time Entain and McLaren worked together was in May of last year when Party Casino and PartyPoker logos were put on the F1 cars of the racing team. Later, they worked together on many other promotions, including one in which Entain released exclusive content for McLaren.

The latest diversity initiative announced by Entain builds on the group’s broader EnTrain programme, which was created to bring education and training in technology and improve diversity in the sector, as Entain committed to positively impacting the lives of over 1 million people worldwide by 2030, either directly or indirectly via their families and dependents.

The new initiative was announced at Entain’s second annual sustainability and ESG event, during which the global gambling brand praised its new Advanced Responsibility & Care (ARC) programme as the most effective problem gambling monitoring system that has proven its value in helping many Entain customers get their problem gambling behaviour under control.

Source: Gambling News

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