IPRA (International Public Relations Association) has launched Climate Change Communication Guidelines to help combat the effects of climate change. The guidelines were launched in Cologne, Germany, and the event was hosted by Anne-Gret Iturriaga Abarzua, IPRA President 2023 and head of communications for INEOS in Cologne.

The Guidelines are based on 7 of the 18 articles of the IPRA ethical code of conduct and provide practical advice on how to apply these principles in the context of climate change communication. For example, the guidelines emphasise the importance of avoiding greenwashing and providing accurate information about climate change.

The guidelines also ask PR practitioners to use plain language to communicate the science of climate change to the general public. The full set of guidelines can be found on the IPRA website, and the webinar recording is also available online.

Anne-Gret Iturriaga Abarzua said: “Companies around the world are facing unprecedented challenges in successfully navigating the path to greenhouse gas neutrality. These challenges are not just technical. It also requires public acceptance to secure the license to operate in the future. Ethical and transparent communication is essential for this. For the first time ever, the IPRA Guidelines offer a suitable and practicable guide.”

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Source: IPRA