TrueCar, Inc. is a software and services company based in the United States of America. With a medium risk ESG score of 23.9, TrueCar operates a data-driven online platform with proprietary data and analytics. The company caters to various affinity group marketing partners, including financial institutions like PenFed and American Express, membership-based organizations like Consumer Reports, AARP, Sam’s Club, and AAA, and employee buying programs for large enterprises such as IBM and Walmart. TrueCar helps users access market-based pricing data on new and used cars and connect with its network of TrueCar Certified Dealers.