Nelly Group AB is a retail company based in Sweden that specializes in offering a diverse selection of fashion and accessories to young women in the Nordic region. With a focus on sustainability, the company's ESG score is rated at 22.0, indicating a medium risk assessment. Nelly Group AB primarily sells its own brand, Nelly, along with a curated collection of external brands through its digital platform, Nelly.com, directly to its target demographic. Operating from Boras, Nelly Group AB is at the forefront of the retailing industry in Sweden.