KE Holdings, Inc. is a major player in the Software & Services industry in China. Specializing in residential real estate sales and rental brokerage, the company, also known as Beike, was founded in 2001. With a medium risk assessment score of 23.7, Beike operates through self-owned Lianjia stores in Beijing and Shanghai as well as third-party agencies in other cities. ESG principles are at the core of their operations, with a focus on environmental sustainability and governance. Through an innovative online-offline hybrid model, Beike attracts clients through its online marketplace and offers home renovation services through the acquisition of Shengdu Home Decoration in 2022. As of the end of 2023, Beike is controlled by its cofounders, with Tencent and its affiliates holding 8% of the voting power.