Key takeaways

• Greenbids is now offering free carbon footprint measurement for all clients using their AI-based advertising optimisation platform.
• This service complies with the Global Alliance for Responsible Media (GARM) framework, ensuring accurate and transparent tracking of media buying's environmental impact.
• Greenbids' commitment to sustainability positions them as a leader in the advertising industry, encouraging wider adoption of green practices.

Greenbids, a leader in environmentally friendly advertising solutions, announces its achievement of GARM framework compliance for measuring media carbon emissions.

This achievement, under the World Federation of Advertisers (WFA), reinforces Greenbids' dedication to both environmental responsibility and transparency within the digital advertising landscape.

Free Carbon Measurement for Everyone

Greenbids leverages its AI technology to offer free carbon measurement and reduction to all clients by default. This empowers advertisers, publishers, and SSPs (Sell-Side Platforms) using Greenbids to optimise their media operations while receiving a free carbon report aligned with the GARM framework.

A Commitment Developed Over Time

Greenbids' GARM compliance represents the culmination of two years of development. Since its inception, the company has advocated for sustainable business practices, offering free carbon measurement within its solution based on prior work by SRI and IAB France.

Transparency, Sustainability, Leadership

Greenbids' alignment with GARM guarantees accurate tracking and management of clients' carbon footprint. This compliance underlines their dedication to:

• Transparency in Carbon Emissions: Providing clear and reliable data on the environmental impact of advertising campaigns.
• Sustainable Advertising Practices: Implementing strategies to minimise carbon emissions throughout media planning and execution.
• Industry Leadership: Establishing a benchmark for other players in the advertising ecosystem to emulate.

Pushing the Industry Forward

Greenbids' CEO, Guillaume Grimbert, says, "We strongly support mass adoption of a common measurement framework across the industry. By allowing advertisers, SSPs, and publishers that use our technology to leverage GARM’s framework, we believe it will push the industry forward by enticing key players to launch carbon optimisation initiatives.”

Industry Recognition for Greenbids' Efforts

John Osborn, Director of Ad Net Zero, says: "We appreciate the efforts that Greenbids is making to adopt the Global Media Sustainability Framework into their business practices. The key for progress at scale is to ensure a solid foundation rooted in a common and consistent way for companies to track their measurement. It’s gratifying to see Greenbids take these initial steps, for the betterment of the business and for the planet.”

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Source: ExchangeWire