Green Circle Salons, a pioneer in sustainable beauty solutions, is marking a milestone: over 16,000 beauty professionals have joined their movement to fight beauty waste and protect the environment.

"With every new sustainable beauty professional who recycles their beauty waste, we are making a dent in the 877 pounds of waste created by the beauty industry every minute," said Shane Price, Founder and CEO of Green Circle Salons. "Our mission is to create a sustainable beauty industry by helping salons recover, repurpose, and recycle their beauty waste. Since we launched in 2009, our community of 'Waste Warriors' has kept over 10 million pounds of waste out of landfills and waterways. Together we are transforming the beauty industry and keeping our planet beautiful."

The key to this success is Green Circle Salons' Zero-Waste-to-Landfill programme. Partner salons simply send approved waste items, and Green Circle takes care of responsible recycling or repurposing.

"Green Circle's solution to our drive to be sustainable just made perfect sense for us. Our entire team and our clients absolutely love it." said Andrea Tucker, Green Circle Salon Waste Warrior from Studio: A Collective of Stylists. "We needed something that would make a significant change in our environmental impact, but was also easy to introduce into our salon. The process is as simple as having different containers to recycle things in like hair clippings, color by product and foils."

Impressively, up to 95% of salon waste can be recycled. Hair becomes bio-plastics, used foils find new life as consumer products, and the excess colour is even used as an alternative fuel!

"Before we found Green Circle Salon, there was always something missing. We all had this feeling of 'we aren't doing enough,'" said Josie Gonzalez and Christina Herrera from Vibe Salon. "Now we have the ability to proactively decrease our carbon footprint and it's such a blessing for our team and our clients who love being a part of it. It's incredibly motivating to know we're doing good by the environment and our clients every day. We take a lot of pride in our roles as Waste Warriors and are fully behind Green Circle Salon's 'Better Beauty Now' movement. We all need to do more, and this movement has helped us become changemakers in the industry."

Green Circle Salons is launching the "Better Beauty Now" campaign to raise awareness with Waste Warriors and their clients. Together, they will share sustainable practices, industry impact, and environmental benefits. Anyone can join – salon owners, stylists, clients – by sharing their sustainability journey using #BetterBeautyNow. Be sure to tag your Green Circle Salons representative to celebrate their efforts!

Call to Action

Want to learn how your salon or yourself can become a Waste Warrior and get a special Earth Month discount? Visit: https://greencirclesalons.com/better-beauty-now/

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Source: Green Circle Salons