• Founded in 2017, Signol uses data to promote eco-friendly practices without changing existing systems.
• Works with big industry players like Virgin Atlantic and Boeing.

London-based startup Signol, using behavioural science to reduce emissions in shipping and aviation, has raised £2.5m in funding.

Founded in 2017, Signol partners with high-emission sectors to provide data to promote more sustainable practices without changing existing systems. The platform helps clients reduce their carbon footprint through better decision-making.

Signol’s clients and partners include Virgin Atlantic, Boeing, Genpro Maritime Commercial Procurement, and Christiania Shipping.

The round was led by TMV, a New York-based venture capital firm. TMV’s co-founder and general partner Marina Hadjipateras said, “We invest in solutions that can immediately make traditional industries more sustainable and efficient. Transforming industries is a human thing, especially in maritime sectors."

The round also saw investment from ship operator Ultranav, MOL Plus (the venture capital arm of Mitsui OSK) and existing investor East Innovate. With this new seed funding, Signol will develop a proof-of-concept to reduce the environmental impact of corporate travel.

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Source: UKTN