Kellogg's Breakfast for All campaign now live in stores across the United States. Consumers can participate by purchasing participating Kellogg's cereal, Pop Tarts and Eggo products. Kellogg will make a minimum donation of $250K, which will help provide up to 2.5 million meals to hungry children.

To commemorate National Cereal Day, Kellogg Company announced today that its Breakfast for All campaign, which focuses on childhood hunger in particular, is now live in stores across the United States.

The company has once again partnered with No Kid Hungry, the United States' only national campaign dedicated to ending childhood hunger. Consumers can participate in the campaign by purchasing participating Kellogg's cereal, Pop Tarts®, NutriGrain®, and Eggo® products until June 10. They will be given a $5 coupon to use on any participating Kellogg's product, or they can donate $5 to No Kid Hungry. Kellogg will make a minimum donation of $250K, which will help provide up to 2.5 million meals to hungry children.

"Every kid needs three healthy meals a day to grow up healthy and strong, yet millions are missing those meals,"

said Diana Hovey, Senior Vice President at Share Our Strength, the organization behind the No Kid Hungry campaign.

"We are so grateful to our friends at Kellogg Company for their longstanding support of No Kid Hungry, to help ensure kids are getting
access to these critical meals."

"Breakfast for All is another way for our company to address food insecurity and continue to advance our Better Days global
ESG strategy to create better days for 3 billion people by the end of 2030,"

said Stephanie Slingerland, Kellogg Company's Senior Director, Philanthropy and Global Impact.

"That includes advocating for food security and feeding people in need through food donations and feeding programs, so that we can create a seat at the table for everyone. We're giving consumers the opportunity to keep a breakfast coupon for themselves during this campaign, because we know families sometimes need help putting food on their own tables."

Source: Kellogg newsroom