• The campaign only expected to raise $12,500 but became so popular and ended up securing $1.8 million in the end.
• Many countries are bringing in laws to ban plastic straws and promote the use of more sustainable, greener alternatives.

Sustainable enthusiasts Emma Cohen and Miles Pepper have already raised the bar in sustainability by introducing the world's first reusable, collapsible straw, FinalStraw, through a Kickstarter campaign, which helped them raise over $1.8 million.

They aim to provide a practical alternative to single-use plastic straws. Their product, FinalStraw, is made of stainless steel and is reusable, foldable, and easy to carry. It can be taken wherever you go, as it comes with a small case that can be attached to a keychain. The straw is dishwasher safe and also comes with a cleaning brush.

These innovative, sustainable straws play an outsized role in protecting our marine ecosystem. Plastic straws often end up in oceans and destroy marine life. Animals like turtles, dolphins, and other small and big fish can unknowingly swallow them and eventually die.

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Governments and other business organisations around the world are stepping up their efforts to reduce the plastic straw menace. Products like FinalStraw can significantly reduce the environmental impact and save the oceans and their various forms of life.

It all started when creators Emma Cohen and Miles Pepper launched a Kickstarter campaign to collect money to produce FinalStraw. They initially aimed to raise $12,500. However, their idea became so popular and became an internet sensation, which helped them raise over $1.8 million from more than 38,400 backers in the end.

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The speciality of their straw is that it is compact, reusable, easy to carry, and washable, available in stunning colours like Suck-ulent Green and Arctic Melt Blue, attracting a lot of people, particularly youngsters.

FinalStraw wants to see the world free of plastic straws by 2032 and encourages people to switch to sustainable options or alternatives. It also sends out a message that when people get involved collectively through their actions, bigger environmental problems can be resolved. Countries like Taiwan have already announced plans to ban plastic straws by 2030.

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