Roam Offsets Emissions Through Partnership with veritree
Key Takeaways
- Roam, Canada's monthly car subscription service, partners with veritree to combat climate change.
- The programme offsets emissions from Roam's fleet by planting trees in Canada and Africa.
- Roam sets a new standard for sustainability in the car subscription market.
Roam, a leader in Canada's monthly car subscription market, is increasing its commitment to sustainability. The company has announced a new programme to combat climate change in collaboration with veritree, a Canadian startup focused on regeneration activities.
With the launch of this programme during Earth Month in 2024, Roam will spend the entire year planting thousands of verified trees in Ontario and Africa. This programme indicates Roam's responsibility to help the automotive sector move towards a more sustainable future.
Transportation and Emissions: A Pressing Challenge
In Canada, transport is the second biggest source of greenhouse gas emissions. Roam establishes a ground-breaking standard for environmental responsibility in the car subscription industry by proactively addressing its environmental impact. This action also seeks to encourage other businesses in the sector to adopt comparable environmentally responsible policies.
Aligning Values for Positive Impact
"We are on a mission to give Canadians an automotive solution that fits their needs - a simple, fast, and affordable solution that gives Canadians the freedom and flexibility to have a car when they actually need one," says Apoorv Gupta, Roam's Founder & CEO. "Through our partnership with veritree, we're taking responsibility for our fleet's emissions and committing to making a difference."
Derrick Emsley, Co-founder & CEO of veritree, says, "Roam shares our vision: transparent, accountable, and high-quality restoration. We are excited to partner with them, and to see what positive change we can bring to the automotive space in 2024 and beyond."
Roam: Redefining Car Access with Sustainability in Mind
With its all-inclusive, short-term car subscriptions, Roam is revolutionising the driving experience in Canada. This creative service fills the void left by long-term leases and conventional car rentals. Customers that use Roam have access to a wide range of cars, including petrol, electric and hybrid cars as well as SUVs and sedans.
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Source: Roam
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